Outi has 18 years experience in design, branding and fashion industry. She's an expert in sustainable circular design and branding, full transparency as a leading ideology behind future-proof-thinking led business, community building and circular economy.

Outi is the founder, Creative Director and CEO of Lovia. Lovia creates design accessories from other industries waste materials with full transparency of the materials, people behind the products, production costs and carbon emissions. Outi is a creative visionary endlessly inspired by nordic nature, Finnish folklore and the depth of human connection. Outi wants to do her part in re-imagining what the fashion industry future would look like  and making it happen. 

She has 18 years experience in design, branding and fashion industry.  Her recent  9 year experience with creating Lovia’s business model based on stong ideology of circularity and full transparency have been pioneering work in the fashion industry.

Outi’s mission is to create a modern circular ecosystems to empower the harmony between people and nature. Holistic circular economy thinking and transparency are necessary so that the overall effects of companies can be recognized and they can be managed. For Outi planetary boundaries are a source of creativity and transparency is the leading  way to raise awareness and create dialogue in the community.

She is passionate about understanding product life cycle and all its impacts that are decided already at the beginning when any products or services are planned. Lovia’s business model has thought Outi how to maximize the circularity across companys' ecosystem and  how to create a profitable and scalable business.  She believes that a company's growth can create more good impact on the environment and people and simultaneously respect planetary boundaries.

Outi Korpilaakso, Founder, Creative Director and CEO, Lovia Oy

outi@loviacollection.com
+358 44 564 1873