Anna is a multi-faceted professional, excelling as a Design Researcher, Strategist, and Service Designer. Her expertise lies in synergizing qualitative and quantitative research methodologies to inform business strategies, brand development, and product design.

With a track record spanning 15 years, she has contributed her skills to diverse industries, with a particular focus on MVP and Discovery projects encompassing everything from branding to product design and encompassing foundational research to strategic exploration.

Armed with a background in Anthropology and a Ph.D. in Digital Culture Studies, Anna specializes in unearthing profound human insights to drive transformative change. More recently she has been focusing in popularising anthropological theories in design and strategy, and been motivated about using human sciences can unlock the systemic and cultural challenges behind circular economy. She’s also an avid second hand hobbyist that is inspired by creating better quality of life with less.

Anna Haverinen, Lead Researcher & Anthropologist

anna.haverinen@unknown.global

+358 45 630 8830